Hello, my name is Jessica. Graphic, brand designer & project management.
I’m a graphic and brand designer with 5+ years of experience working with Dutch and international clients. To strengthen my creative skills with strategic business knowledge, I pursued an MScBA in Management at Rotterdam School of Management, Erasmus University, graduating in 2025. My goal is to create designs that are both creative and data-driven.
Besides design, I love to travel with friends to explore various cultures & foods.
Skills & Expertise
My profile
Throughout the years I have designed from digital to print media. From social media and banner designs, website assets to leaflets, magazines and booth designs. I have solid experience in Adobe Creative Suite, such as Illustrator, Photoshop, Indesign, After effects and more. I also have experience in using Figma when designing digital assets. Since the rise of AI, I also have been experimenting with AI tools such as Google AI Studio, Ideogram, Pika, Adobe Photoshop Generative AI to help in design creation.
Graphic Design
Including experience in:
Chat GPT, Ideogram, Google AI Studio, Pika, Flora, Midjourney, Leonardo
I served as one of the lead designers for a company-wide rebranding project, where the logo I created was selected as the official new identity. I developed the brand’s visual direction and supported the global rollout across digital and print channels. This project required close collaboration with cross-functional teams, international agencies, and suppliers. The new design successfully strengthened brand awareness and improved the company’s perception. In addition, I have led branding projects for both Dutch and international clients.
Branding
I have a proven track record of successfully managing design projects and also guiding and growing a design team from a group of interns, external designers locally and abroad, and external agencies.
In addition to designing, I have a role to make sure the deadlines are delivered on time, distribute design tasks and assist the Studio manager in optimising internal work processes.
Design Project Management
Tools used including:
Microsoft Forms, Microsoft Planner, Microsoft SharePoint, Bynder, ASANA, Miro, Jira
With a strong eye for detail and extensive experience in reviewing designs and artwork, I can ensure that all assets meet the highest quality standards. I can provide constructive and insightful feedback that helps elevate design work, while maintaining consistency with brand guidelines.
I also used to have close collaboration with cross-functional and country teams. I believe that teamwork not only enhances the final product but also builds trust within the creative process.
Teamwork & Quality Assurance
Portfolio
Branding
Branding | Digital & Print Design
CCV
Branding of a Dutch payment provider company founded in 1958. Honouring the past legacy while strengthening its position in the industry.
Branding | Packaging | Custom illustration
Dama Jewelry
A locally made Japanese-inspired jewelry brand for kids and babies.
Branding | Print design
Ultimate Victory
Branding project for a new exclusive commercial leisure cruising catamaran based in North Sulawesi, Indonesia.
Digital design | Print design
UGlobe
Concept note design, which serves as a foundation for establishing contacts and explains to their target audience who they are and what they do.
Branding | Custom Illustration | Digital & Print Design
Four Kids
Four Kids started as a online home dessert business, flourished to finally open its physical stores in the beginning of 2025.
Branding | Print design
Ultimate Victory
Branding project for a new commercial leisure cruising catamaran.